March Z-News Survey Results!
For starters, our heartfelt thanks to all of you who participated
in our survey. For the first 100 respondents, your Starbucks Gift
Cards are in the mail! Our clients needs truly do drive our company,
and we always appreciate hearing from you. In fact, we've already
taken steps towards being able to deliver on your requests!
Stay tuned for additional community information to be added to your
resource center of your Agent Plus websites.
Also scheduled for May release is a listings slide show feature,
which will allow you to compile quick and easy virtual tours for
a fraction of the cost of most vendors!
Look forward to a new Z57 website with improved navigation, better
recommendations, and easier service options.
 |
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| 1.
What is the primary purpose
of your website? (choose one) |
|
|
|
|
|
Response
Percent |
|
|
 |
10% |
| |
|
Attract
buyers (obtain leads) |
|
|
40.7% |
| |
|
Attract
sellers (get listings) |
|
|
19.4% |
|
|
|
0% |
| |
|
Provide
better service to clients and prospects |
|
|
29.9% |
|
|
|
|
 |
|
|
| 2.
What lead generation services
are you most interested in?
(check all that apply) |
|
|
|
|
|
Response
Percent |
|
|
Automated
CMA solutions (generate new listings) |
|
|
34.8% |
|
|
Search
Engine Marketing (seeing yourself
in Yahoo or Google) |
|
|
58% |
|
|
Targeted
visitors to your website |
|
|
66% |
|
|
|
|
|
|
|
| 3.
What was the deciding factor
for purchasing your Z57 service?
(choose one) |
|
|
|
|
|
Response
Percent |
| |
|
Website
features and functionality |
|
|
47.2% |
| |
|
Company
credibility and success |
|
|
4.9% |
| |
|
Professional
presentation by Sales Consultant |
|
|
30.5% |
| |
|
Service
included a post-sale Personal Consultant
for assistance |
|
|
17.5% |
|
|
|
|
|
|
|
| 4.
What communication service enhancements
are you most interested in?
(check all that apply) |
|
|
|
|
|
Response
Percent |
|
|
Automatic
follow-up email programs |
|
|
64.2% |
|
|
Automated
newsletters (similar to Z-News) |
|
|
45.8% |
|
|
Transaction
facilitation for managing the prospect
and buying processes |
|
|
34.8% |
|
|
Private
client/prospect log-in area to easily
display personalized content |
|
|
51.5% |
|
|
|
|
|
|
|
| 5.
What website enhancements are
you most interested in? (check
all that apply) |
|
|
|
|
|
Response
Percent |
|
|
Animated
listings slide shows |
|
|
41% |
|
|
Designer
emails with your picture, logo, and
custom designs |
|
|
62.3% |
|
|
Custom
website images and designs |
|
|
58.5% |
|
|
Virtual
tours |
|
|
42.9% |
|
|
|
|
|
|
|
| 6.
Of the following, what do you
feel is the most useful information
topic you can provide to your
clients via your website? (choose
one) |
|
|
|
|
|
Response
Percent |
|
|
|
11.3% |
|
|
|
49.1% |
|
|
|
18.1% |
|
|
|
21.6% |
|
|
|
|
|
|
|
| 7.
What is the most important quality
your Z57 Personal Consultant
can have? (choose one) |
|
|
|
|
|
Response
Percent |
|
|
|
23.2% |
| |
|
Real
estate industry knowledge |
|
|
11.9% |
| |
|
Ability
to recommend and manage marketing
campaigns |
|
|
19.9% |
| |
|
Technical
assistance in managing your website
|
|
|
45% |
|
|
|
|
|
|
|
| 8.
When customizing your website,
which of the following scenarios
is most attractive to you? (choose
one) |
|
|
|
|
|
Response
Percent |
| |
|
Website
enhancements as I need them (a la
carte) |
|
|
46.6% |
| |
|
Website
enhancements value packages |
|
|
17.3% |
| |
|
I
prefer to personalize my website myself
using my Agent Control Panel |
|
|
34.5% |
| |
|
I'm
not interested in customizing my website
|
|
|
1.6% |
|
|
|
|
|
|
|
| 9.
Other than Z57, what other providers,
if any, have you received the
following services through?
(if none, leave blank) |
|
|
|
|
|
Response
Percent |
|
|
|
35.2% |
|
|
|
30.4% |
|
|
|
44% |
|
|
|
35.2% |
|
|
|
38.4% |
|
|
|
30.4% |
|
|
|
|
|
|
|
| 10.
Of the following possible improvments
to www.z57realestate.com, what
would you find the most useful?
(choose one) |
|
|
|
|
|
Response
Percent |
|
|
|
15.4% |
| |
|
Online
chat with Personal Consultant |
|
|
25.6% |
|
|
|
22.6% |
| |
|
Personalized
online recommendations (like Amazon.com) |
|
|
36.4% |
|
|
|
|
|
|
|
| 11.
Z57 makes every effort to provide
you with a personal voice on
the end of the phone. However,
on occasion, our Personal Consultants
are unavailable when you call.
In such a scenario, what is
your preferred method for obtaining
assistance? (choose one) |
|
|
|
|
|
Response
Percent |
| |
|
Stay
on hold for first available representative |
|
|
22.1% |
| |
|
Leave
a voicemail for your Personal Consultant
|
|
|
30.2% |
| |
|
Send
an email to your Personal Consultant |
|
|
34% |
|
|
|
13.2% |
| |
|
Find
an answer through our online FAQ's |
|
|
0.5% |
|
|
|
|
|
|
|
| 12.
What is your top business priority?
(choose one) |
|
|
|
|
|
Response
Percent |
|
|
|
4% |
|
|
|
25.3% |
|
|
|
34% |
| |
|
Offering
superior service |
|
|
36.7% |
|
|
|
|
|
|
|
| 14.
Would you like to join the Z57
preferred survey group? This
is a group of valued clients
to agree to be contacted for
questions regarding new products,
services, and programs. |
|
|
|
|
|
Response
Percent |
|
|
|
65.5% |
|
|
|
34.5% |
|
|
|
|
|
